The Roxy Theatre was a 5,920-seat movie palace at 153 West 50th Street between 6th and 7th Avenues, just off Times Square in New York City. It was the largest movie theater ever built at the time of its construction in 1927. It opened on March 11, 1927 with the silent film The Love of Sunya starring Gloria Swanson. It was a leading Broadway film showcase through the 1950s and also noted for its lavish stage shows. It closed and was demolished in 1960.